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Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

eBook
Author(s):Judah Phillips
Content type: PDF
Published year: 2016
Publisher: Pearson FT Press
Language: English
Pages: 368
ISBN: 9780134177281, 0134177282

Summary

Todays Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.